web design las vegas
Web design las vegas
When a visitor arrives online, the site has a very small amount of time to convince that person to stay. If it appears like a muddle, or it isn't clear what the site is about, then most likely the visitor will bounce off to somewhere more 'useful' for his or her purposes.
Web design las vegas - Navigation
The navigation should be clear and consistent. Keep in mind the 3 click rule indicating that any page online should not be more than 3 clicks from the home page. Clarity is key. If the visitor gets lost, the consumer experience quotient is diminished. There should be a clear visual hierarchy. Which means that it should be clear to the visitor which categories or topics fall under which parent pages. Sometimes this really is difficult when it's not obvious where you can put a topic. But try to make it as intuitive as possible. And always show them the way in which out, that is, always have the home page clickable with one click from wherever the user is.
The approach is the opposite to the design of casinos in Las Vegas. Here, the way out is signposted according to regulations, but it is not generally obvious. The idea is to keep people wandering around and gambling by making it difficult to leave. This works for casinos but won't work for your website.
The concept of 'visual affordance' is relevant here. This is the idea that the visual style of an object (whatever that could be) should give some indication of how to use it. An example of this is the shopping cart icon with an ecommerce site. The shopping cart image indicates to users that this is where you go to fulfil the acquisition.
Web design las vegas - Utility and usability
Do not get confused between the notions of 'utility' and 'usability'. Utility refers to the ability to do plenty of useful things on the site. Usability refers to how easy it's for users to actually do those things. Usability shows how likely the user is to actually carry out the desired tasks. Visitors is less likely to make contact if that contact is hard to find. A visitor is not as likely to buy if they are interrupted across the purchase path. For ecommerce particularly, once a visitor is involved in the buying process, that process should be pared back to the minimum. Requests for added details will only lead to user frustration. Plus they won't return with no compelling reason.
web design las vegas - Ecommerce
I'll provide you with an example of a frustrating user experience. I was looking for an iPhone online, for prices and specs and packages. Things i got was a telco asking me for my customer no. which of course is buried using the bills that I try not to look at. So they set up an obstacle straight away. Presumably this was to store data about my interests for marketing purposes, but it is the wrong approach.
Web design las vegas - Mobile Interaction
How good does your site look on a mobile browser? When the answer is I don't know because I can't see it properly, then it is time to take action. A growing amount of the people to your site are probably coming to you from mobile devices which is set to increase further. In the absence of a mobile-enabled site or a site specifically designed for the mobile platform, your visitor is unlikely to have a good experience. Therefore, he is less likely to return and fewer likely to perform the specified action on your site. If you have a site built with WordPress then you may look at installing a plugin for example WP Touch to render your site in a suitable way.
When a visitor arrives online, the site has a very small amount of time to convince that person to stay. If it appears like a muddle, or it isn't clear what the site is about, then most likely the visitor will bounce off to somewhere more 'useful' for his or her purposes.
Web design las vegas - Navigation
The navigation should be clear and consistent. Keep in mind the 3 click rule indicating that any page online should not be more than 3 clicks from the home page. Clarity is key. If the visitor gets lost, the consumer experience quotient is diminished. There should be a clear visual hierarchy. Which means that it should be clear to the visitor which categories or topics fall under which parent pages. Sometimes this really is difficult when it's not obvious where you can put a topic. But try to make it as intuitive as possible. And always show them the way in which out, that is, always have the home page clickable with one click from wherever the user is.
The approach is the opposite to the design of casinos in Las Vegas. Here, the way out is signposted according to regulations, but it is not generally obvious. The idea is to keep people wandering around and gambling by making it difficult to leave. This works for casinos but won't work for your website.
The concept of 'visual affordance' is relevant here. This is the idea that the visual style of an object (whatever that could be) should give some indication of how to use it. An example of this is the shopping cart icon with an ecommerce site. The shopping cart image indicates to users that this is where you go to fulfil the acquisition.
Web design las vegas - Utility and usability
Do not get confused between the notions of 'utility' and 'usability'. Utility refers to the ability to do plenty of useful things on the site. Usability refers to how easy it's for users to actually do those things. Usability shows how likely the user is to actually carry out the desired tasks. Visitors is less likely to make contact if that contact is hard to find. A visitor is not as likely to buy if they are interrupted across the purchase path. For ecommerce particularly, once a visitor is involved in the buying process, that process should be pared back to the minimum. Requests for added details will only lead to user frustration. Plus they won't return with no compelling reason.
web design las vegas - Ecommerce
I'll provide you with an example of a frustrating user experience. I was looking for an iPhone online, for prices and specs and packages. Things i got was a telco asking me for my customer no. which of course is buried using the bills that I try not to look at. So they set up an obstacle straight away. Presumably this was to store data about my interests for marketing purposes, but it is the wrong approach.
Web design las vegas - Mobile Interaction
How good does your site look on a mobile browser? When the answer is I don't know because I can't see it properly, then it is time to take action. A growing amount of the people to your site are probably coming to you from mobile devices which is set to increase further. In the absence of a mobile-enabled site or a site specifically designed for the mobile platform, your visitor is unlikely to have a good experience. Therefore, he is less likely to return and fewer likely to perform the specified action on your site. If you have a site built with WordPress then you may look at installing a plugin for example WP Touch to render your site in a suitable way.
